Really! Go write it yourself!
No, I don’t have an attitude problem today.
When you decide on having a website built remember the best person to write the text for your website is you, not the web designer! Let the web designer do their job and you do yours! (I really don’t have an attitude)
What I am getting at is the fact that you are the expert in your field, you know what you’re doing right? So why would you want someone who designs websites for a living write about your business, what you do, and who you are? You Don’t! The absolute best website content is written by an expert in the field. Do your business a favor and write your own web content!
So how do you write your own content? First, remember that Internet users have the attention span of a fly (sorry Internet users) so you need to keep them on your site by providing the information they want and fast! You also don’t want to just say this is what we do, this is how we do it, this is how much it costs, blah, blah, blah. You need to be able to come across as knowledgeable but still getting to the gratification that your potential customers want. Let’s say your business offers new garage door installations and service. When they get to your website they are already somewhat aware you install garage doors, that’s why they are there in the first place, right? So your site needs to scream “WE ARE THE BEST!” As soon as possible or have some sort of reason why a person should call you over your competition. You need to get your website visitors excited about your brand so they will invest more time looking at the rest of your site. If they think they are in the right place they will hang around a bit longer.
Also, you should always plan on having a separate web page with separate content for every service you offer. This is because people who need repair work done to their old garage door may soon be in the market for a new garage door! So having a web page about the garage door repair services you offer will make it more likely to appear on search engine results when a potential customer searches for “garage door repair service” – Then there is a better chance they will land on your website on your garage door repair services page. From there you have a new customer and when that old garage door finally lets go and the tax refund comes in, hopefully your phone will ring again.
But wait! Don’t just write content and let it go, you got to keep your content fresh so adding new content is crucial in order to keep search engines coming back to index your website. You can write helpful, informative articles, like this one about why you should write your own content! You’re almost at the end, keep reading!
Writing content is not fun but its a necessary part of running your website. So be sure to add it to your to-do list. Also make sure the new content you’re adding to your site is your OWN unique, interesting writing. Copied content from other sites will make your website crash on search engines.
That’s it, so when you want your website designed call us but be prepared because we’re going to strongly recommend you write your own content!